Providing generous amounts of content on-line about our country is a must. Local and internationalstakeholders all expect to be able to learn about our geographical nuances,cultural diversity, history, industrial climate, and even the state of our beaches, any time of the day or night.Market players expect to purchase our products and services, book a flight and secure accommodation with a down-payment, all while sipping coffee after breakfast on a Sunday, and to receive immediate confirmation of the success of their transactions with a promise of receipt of any physical goods ordered within a week. They expect to find interesting video content about niche aspects of our society on YouTube or Google Video, and to be able to fill out some kind of on-line subscription form to receive updates (and discounts where applicable) on their areas of interest.

Read Full Article: CONTACT Article – Filling the on-line Content Gap