A brand is more than a logo, a slogan or a jingle. It must be grounded in truth, conveyed with passion and coordinated across all of the various means used to deliver and reinforce its message. A strong national brand, therefore, is one that gives a country credit for its achievements and recognition for what it can contribute to the world. For us, such a brand will encapsulate what it means to be Trinbagonian, what makes us unique, and how valuable those unique attributes make us within the global context.
Read Full Article Here: CONTACT Article – ICT and the Building of a National T&T Brand