brand

ICT and the Building of a National T&T Brand

A brand is more than a logo, a slogan or a jingle. It must be grounded in truth, conveyed with passion and coordinated across all of the various means used to deliver and reinforce its message. A strong national brand, therefore, is one that gives a country credit for its achievements and recognition for what it can contribute to the world. For us, such a brand will encapsulate what it means to be Trinbagonian, what makes us unique, and how valuable those unique attributes make us within the global context.

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