The Digital Commerce Opportunity

There are a number of fundamental underlying trends which have contributed to the explosion of digital commerce in Trinidad and Tobago and globally. Increased competition (resulting in lower prices), traffic, crime, convenience, as well as increased broadband affordability and device availability have all converged to make digital channels increasingly popular.

Trinidad and Tobago has done well, in general terms, to lay a platform of infrastructure and connectivity over the last 10-15 years. Citizens have also responded aggressively, with uptake rates in certain segments (particularly mobile) within the top quartile globally.

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